Several Oregon companies were recognized in 2024 for how much consumers trusted them nationwide.
Newsweek, in partnership with Statista, released its 2024 list of America’s Most Trustworthy Companies, and eight Oregon-based businesses made the cut.
From world-famous outdoor brands to local coffee favorites, Oregon names showcased the state’s enduring reputation for reliability and the deep trust customers place in companies that call the Pacific Northwest home.
Oregon’s Most Trusted Companies of 2024
Oregon’s top performers span industries from construction to coffee, proving that integrity can thrive in every corner of business:
Textiles, Clothing & Luxury Goods
- Nike — No. 7 in America, No. 14 globally
- Columbia Sportswear — No. 11 in America, No. 18 globally
Travel, Dining & Leisure
- Dutch Bros Coffee — No. 28 in America
Machines & Industrial Equipment
- Cascade — No. 16 in America
Grocery & Convenience Stores
- Fred Meyer — No. 30 in America
Construction
- Andersen Construction — No. 1 in America
- Hoffman Construction — No. 4 in America
Banks
- Umpqua Bank — No. 9 in America
How Companies Were Chosen
To be considered, companies had to be based in the U.S. with annual revenue exceeding $500 million.
The study reviewed 700 companies across 23 industries, and combined survey data from 25,000 Americans with online reputation research.
Nearly 100,000 evaluations were collected, with participants sharing their perspectives as customers, employees, and investors. Statista then analyzed media coverage and online discussions to assess each company’s public reputation.
Respondents evaluated each company based on its leadership, transparency, reputation, perceived fairness, and long-term stability.
See the full rankings and methodology at Newsweek’s 2024 Most Trustworthy Companies in America.
What other Pacific Northwest companies made the list?
Washington had ten companies appear on Newsweek’s list, with five of them making it into the top 10 most trustworthy companies in America.
To see the Washington rankings, check out our article: Washington-based big businesses ranked ‘Top 10 Most Trustworthy’ in 2024
Written by Ginnie Sandoval. Sandoval is a news and travel writer for Pacific Northwest Crossing. She covers travel tips, news, destinations, places to eat, and hidden gems across the Pacific Northwest. She can be reached at pnwcrossing@ramsanmedia.com.
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